“The World’s Friendliest Airline“.
Fiji’s National Airline, Air Pacific has launched its new brand showcasing the airline’s new tag line “The World’s Friendliest Airline”.

In the coming weeks, advertising featuring the airlines’ employees portraying the Fijian spirit, will launch.

Managing Director and CEO of Air Pacific John Campbell said that their motivation is to offer the best of Fiji to all their guests.

Campbell added that for Fiji customers travelling abroad, they do not leave Fiji until they step off the aircraft and for everyone coming into Fiji, they will make sure they feel at home the moment they step on board.

Air Pacific’s new positioning complements Tourism Fiji’s “Fiji Me” brand.