GIVE ME A SMILE

Fiji’s National Airline, Air Pacific, today unveiled its new brand showcasing the airline’s new tag-line “The World’s Friendliest Airline”. In the coming weeks, advertising featuring the airlines’ employees portraying the Fijian spirit will launch. Air Pacific and its regional airline Pacific Sun are uniquely capable of this positioning due primarily to the wonderful reputation of the Fiji islands and their people.

Managing Director and CEO John Campbell said, “Our entire team at Air Pacific are excited about this new positioning. We come from the world’s friendliest place and this gives us the confidence to call ourselves the world’s friendliest airline. Thousands of travelers visit Fiji every year and experience the warmth and friendliness of our people. As Fiji’s international airline we deliver that genuine warmth with passion and pride. Our motivation is to offer the best of Fiji to all our guests. For Fiji customers traveling abroad you do not leave Fiji until you step off our aircraft and for everyone coming into Fiji, you are at home the moment you step on board and our crew welcome you with a friendly Fijian “Bula!”

Air Pacific’s new positioning complements Tourism Fiji’s “Fiji Me” brand which will be used extensively in overseas marketing campaigns to showcase the diversity of the Fiji experience and reinforce the special beauty of Fiji, our people.

The launch of Air Pacific’s and Pacific Sun’s new brand follows a number of initiatives targeted at providing greater value for customers